What’s with all the ‘life’ these days?

In the last two weeks, at least two major Canadian newspapers have launched significantly more robust life sections. The National Post and the Globe and Mail have each buffed up their life sections to include pages upon pages of articles on all kinds of issues — including work-life.

I love the new sections -but what I find most interesting is that ‘life’ is getting more play these days in the papers — even those that tend to be more business-oriented. Even more interesting is that on Mondays, the Globe is now including a section on work-life — and it’s right in their life section. Last Monday, they introduced it with the line: TGIM (thank g-d it’s Monday). Sounds familiar….:)

Notice how work is no longer separate from life. It all goes together.

Media doesn’t invest in extra pages of content unless they know its of interest to their constituents (readers and advertisers). This isn’t benevolent editorial. It’s about business and these days work-life is a competitive advantage!

Not just in the papers, but in the workplace too.  “Work-life balance has become a new competitor for top talent,” said Allision Cheston, chief marketing officer of New York-based  Association of executive Search Consultants (as reported by the Globe and Mail).

The key take-away for me is that this interest in work-life is not just a fad; not just a fluffy pre-occupation. It’s serious business. It’s not going away so fast.

I should start a blog on this!

Oh….actually….I already have.

Hope you are enjoying it.  

Have (and make) a super Monday!

Eileen

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6 Responses to “What’s with all the ‘life’ these days?”

  1. Marissa Says:

    Eileen, you’re 100% right – the concept of work-life balance is definitely not going away. In fact, as you’ve noticed, it’s becoming more popular every day! Companies are realizing a few important changes and the implications:
    1. Boomers are retiring – a large population of workers are retiring!
    2. There’s not enough Gen Y to fill in for the gaps
    3. Gen Y is a different breed
    4. Technology has advanced to the point where virtual work is nothing new
    5. Happier workers = more productive workers = a fatter bottom line

    Some employers are even going to the extreme. Best Buy has partnered with CultureRx to implement ROWE: Results-Only Work Environment. It’s really the ultimate flexibility – people can do whatever they want, whenever they want, as long as the work gets done. These employees have the CONTROl to manage the numerous DEMANDS, both work and personal.

  2. livingdifferently Says:

    Hi there,
    I appreciate your blog – some great content here – congrats!
    I find myself wondering why work and life are so often spoken of as discrete, separate things we need to balance. In an ideal “Life” wouldn’t work be a component like along with a whole lot of other things? I wonder whether we’ll ever get on top of life balance while we still think of work as something competing with and outside of “life”…
    Just a thought… I reckon I will blog on it at http://www.livingdifferently.com (and I’ll link to you if you don’t mind…
    Thanks again, CJ

  3. Living Differently » Blog Archive » Finding work-life balance… or just getting a whole life? Says:

    […] about the ubiquotous “life-work balance” issue. She’s got a good post here: https://tgimworklife.wordpress.com/2007/04/30/whats-with-all-the-life-these-days/ observing how fashionable it is in the media and elsewhere these […]

  4. Eileen Chadnick Says:

    Thank you both for these comments! I couldn’t agre more…I think we are all on the same page.

  5. John Oughton Says:

    I had the impression that newspapers originally began calling one section “Life” because they used to call it “Women” and featurem recipes, fashion advice, childrearing stuff — and then realizedthis was sexist.
    But ii is intriguing that they would now consider work life a section. For me, the linkages between working and living and complex. Marx said that the nature of labour in a capitalist system inevitably alienates workers from the products they make, from each other, from theirselves. I think nations like Canada are evolving a kind of socialist-capitalist hybrid in which this alienation is not inevitable… if you’re lucky, as I am now, and have more less enlightened managers, it is possible to express many of your life interests and values through a job.
    But jobs begin and end while life goes on around them and beyond them. We can’t be so identified with our work that life ends at retirement (or involuntary job loss such as lay-off or firing).

  6. Eileen Chadnick Says:

    Very interesting comments John. I agree whole-heartedly with the inter-connectedness of work-life. And yes, enlightened employers recognize that it is possible (and preferred) that employees do express their life interests and values on the job. That invites passionand engagement…..and good things come from that!

    Also – so true that if work is separate from ‘life’….then what happens at retirement? Life ends…or begins. I like to think it continues…a new chapter perhaps but in a healthy and meaningful continuum.

    Thanks for the sharing!
    Eileen

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