In the last two weeks, at least two major Canadian newspapers have launched significantly more robust life sections. The National Post and the Globe and Mail have each buffed up their life sections to include pages upon pages of articles on all kinds of issues — including work-life.
I love the new sections -but what I find most interesting is that ‘life’ is getting more play these days in the papers — even those that tend to be more business-oriented. Even more interesting is that on Mondays, the Globe is now including a section on work-life — and it’s right in their life section. Last Monday, they introduced it with the line: TGIM (thank g-d it’s Monday). Sounds familiar….:)
Notice how work is no longer separate from life. It all goes together.
Media doesn’t invest in extra pages of content unless they know its of interest to their constituents (readers and advertisers). This isn’t benevolent editorial. It’s about business and these days work-life is a competitive advantage!
Not just in the papers, but in the workplace too. “Work-life balance has become a new competitor for top talent,” said Allision Cheston, chief marketing officer of New York-based Association of executive Search Consultants (as reported by the Globe and Mail).
The key take-away for me is that this interest in work-life is not just a fad; not just a fluffy pre-occupation. It’s serious business. It’s not going away so fast.
I should start a blog on this!
Oh….actually….I already have.
Hope you are enjoying it.
Have (and make) a super Monday!